Les 10 influenceurs vélo à suivre sur Instagram

Vous souhaitez collaborer avec des influenceurs sur les réseaux sociaux pour augmenter la visibilité et l’engagement de votre marque ? Pour une campagne réussie, il est indispensable de bien choisir les créateurs de contenus avec lesquels vous allez travailler, selon des critères précis comme la taille de leur communauté, leur taux d’engagement mais aussi la […]
Le Tour de France a-t-il tué son maillot vert ?

Le Tour de France 2023 s’est élancé de Bilbao, en Espagne, dimanche dernier. Comme tous les ans, les coureurs les mieux classés dans quatre catégories porteront chacun un maillot distinctif : jaune pour le leader du général, vert pour le classement par points, blanc à pois rouges pour le meilleur grimpeur et blanc pour le […]
1 % for the Forest

I have always had a passion for the forest. When I was a child, my father used to take me to the woods and teach me the mysteries of each species. Quercus robur, Fagus silvatica, Acer platanoides or Buxus sempervivens were some of the trees and bushes you could find around our house. Trees are […]
Top 14

Assessing a professional rugby league’s social media performance and community The Top 14 is France’s top-tier professional rugby club competition. The fourteen best rugby teams in France participate in the competition, hence the name Top 14. Created in 1982, the league is one of the three major professional leagues in Europe. Rugby being one of […]
Braun Healthcare

Using mumfluencers to promote new products, while raising awareness Having a fever is serious at any age, but when your little one is burning up and not feeling their best, you want the reassurance that the thermometer you’re using is as accurate as possible! Braun Healthcare produces some of the best thermometers available. But how […]
Joint Academy

Highlighting new solutions for chronic joint and back pain Can apps manage our chronic health conditions? They can. Do people in France know about it? Not really. Since 2015, Swedish healthtech company Joint Academy has been connecting patients with licensed physical therapists to deliver online treatments for chronic joint and back pain. After a successful […]
BMH AVOCATS

Securing media coverage through thought leadership Founded in Paris in 1988, BMH AVOCATS is an independent, multidisciplinary business law firm. Our mission was to grow the firm’s brand exposure online (website, blog, LinkedIn…) and in the press, providing various partners with opportunities to share their expertise. Key targets included specialised magazines from the law industry […]
Eurotunnel

Helping employees defend their rights through social media A few months after Brexit, Eurotunnel’s employees were facing a difficult situation. The Coronavirus pandemic had significant effects on the Tunnel’s traffic. Besides, unlike surrounding harbours and airports, Eurotunne was not allowed to open a “Duty Free” shop on their railway terminal, due to a grey area […]
The Single Apple Company

Partnering with micro-influencers for a successful crowdfunding campaign The Single Apple Company is a new player in the French spirits industry. In 2019, they entered the market through a crowdfunding campaign on Kiss Kiss Bank Bank. To spread the word about both the brand and the ongoing crowdfunding, Quercus partnered with 15 passionate bloggers and […]