Assessing a professional rugby league’s social media performance and community
The Top 14 is France’s top-tier professional rugby club competition. The fourteen best rugby teams in France participate in the competition, hence the name Top 14. Created in 1982, the league is one of the three major professional leagues in Europe.
Rugby being one of the most practised and watched sports in France, “Top 14” is a renowned name and brand across the country, and among rugby fans abroad.
With the Rugby World Cup 2023 right around the corner (set to take place in France from 8 September until 28 October), we were commissioned by the French National Rugby League LNR to conduct a comprehensive audit of the Top 14’s social media activity and performance on Instagram, Facebook, Twitter, and TikTok.
We obviously cannot share any figures from the audit itself as these are confidential. Anyhow, the report we delivered was a 50-slide, in-depth review of the Top 14’s social media activity, ranging from the different pages’ editorial slant to best or worst performing types of content, while also determining the average follower profile and sharing inspirations and best practice from other sports leagues, such as the Professional Darts Corporation or Formula 1.
Take your social media to the next level
The work we accomplished for Top 14 is a mix of what we call “Deep Dive” and “Explore” in our signature DELTA programme. These are the first steps of our tailored 3-month-scheme to take your social media to the next level.