BMH AVOCATS
BMH AVOCATS

The challenge

Promoting a team's expertise

The solution

Securing media coverage through a tailored approach

Description

Founded in Paris in 1988, BMH AVOCATS is an independent, multidisciplinary business law firm. Quercus assisted with growing their brand exposure online (website + LinkedIn) and in the press, giving various partners the opportunity to share their expertise. Our main targets were specialised magazines from the law sector as well as general business media.

KPIs 

  • 12 quotes and articles over a 1-year-period, including:
    • Les Echos (leading daily business paper in France)
    • Le Monde du Droit / Droit & Patrimoine (law)
    • Green Univers / pv magazine (renewables)
  • Also planning and executing a LinkedIn content strategy in 3 languages (English, French, German) = LinkedIn followers doubled in a year

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