A few months before the Paris Olympic and Paralympic Games, Quercus Communications is launching the “Olympic Sponsors Barometer”.
Featuring an online dashboard and weekly newsletter, this tool lets communications teams track, analyse and compare online conversations about more than 35 Olympic partners like Airbnb, Alibaba, Coca-Cola, and Visa.
Leveraging Quercus’ social listening expertise and Talkwalker’s advanced social intelligence technology, the Olympic Sponsors Barometer is a powerful monitoring and reporting tool.
Its primary goal is to evaluate two key aspects: The visibility of various sponsors during the Olympics and their online reputation in the context of the event.
“The Olympic Sponsors Barometer offers the latest insights on the Olympics’ official partners, analysing their social media and online performance through social listening.”
A Dashboard to Track and Compare Results
The Olympic Sponsors Barometer consists of several complementary tools. Firstly, an online dashboard provides an overview of the main conversation topics around Olympic sponsors over the past 7 days.
This dashboard includes:
- KPIs (results, interactions, unique authors, potential reach)
- Share of voice of the various sponsors
- The most engaging posts
- AI-powered sentiment analysis (positive, neutral, negative)
With an intuitive interface and results updated every 15 minutes, the dashboard we built represents a highly effective and accessible monitoring solution. It is aimed at all communication professionals interested in discussions about the Paris 2024 Olympic and Paralympic Games and their sponsors.
A Weekly Newsletter to Analyse Key Topics and Campaigns
In addition to this dashboard, a weekly newsletter will be published every Tuesday. In each edition, Quercus will provide an in-depth visual analysis of a recent topic related to Olympic sponsorship.
Every issue of this newsletter will contain three sections:
- A recap of the the most relevant KPIs from the past week
- An in-depth analysis of a core topic, illustrated with numbers, graphs, posts and more
- An open section that may contain reading recommendations, strategic advice, or inspiring content
A Customised Offer for Olympic Sponsors
Last but not least, Quercus offers personalised support to sponsors who wish to accurately measure and leverage the digital impact of their Olympic sponsorship.
The solution developed by the agency promises comprehensive monitoring of online conversations about the respective brand, automated reporting, the ability to compare one brand with several other sponsors, as well as crisis prevention through real-time email alerts.
“Each sponsor has spent a significant amount to become an official partner of the 2024 Olympics and Paralympics. Given the volume of conversations and the number of companies involved in this major event, it can be challenging to precisely evaluate the returns on this investment,” explains Samuel Monthuley, founder and CEO of Quercus. “As specialists in content strategies and social listening, we offer sponsors a turnkey solution that will help them better capitalise on their partnership.”
Quercus Communications, a multilingual communications agency based in Strasbourg, is leveraging this Olympic year to strengthen its position as a leading strategic advisor in social listening in France and abroad.