Highlighting new solutions for chronic joint and back pain
Can apps manage our chronic health conditions? They can. Do people in France know about it? Not really.
Since 2015, Swedish healthtech company Joint Academy has been connecting patients with licensed physical therapists to deliver online treatments for chronic joint and back pain. After a successful start in its home country, the startup quickly expanded to the UK, the US, and most recently France.
We supported Joint Academy with raising brand awareness on the French market through a tailored public relations approach including editorial & advertorial pieces. We built on patient testimonials and expert interviews with their local medical team to obtain relevant coverage in consumer healthcare magazines.
- 1 cover story in Santé Magazine (one of the leading consumer healthcare magazines in France), Joint Academy being presented as the app with “best patient monitoring”
- 1 full page of coverage in Bien-Être & Santé (a free healthcare magazine available in over 5,000 pharmacies across France)
- An extensive media mapping including around 100 relevant journalists from 50 media as well as 30 advertorial opportunities, for future outreach