Helping employees defend their rights through social media
A few months after Brexit, Eurotunnel’s employees were facing a difficult situation. The Coronavirus pandemic had significant effects on the Tunnel’s traffic. Besides, unlike surrounding harbours and airports, Eurotunne was not allowed to open a “Duty Free” shop on their railway terminal, due to a grey area in the law. This meant a competitive disadvantage with further impacts on their business, ultimately putting jobs at risk.
In order to defend their rights, Eurotunnel’s unions and employees started a joint movement. We supported their struggle by setting up and managing a dedicated Facebook page called “Eurotunnel’s employees together for Duty Free”. Everyday, we shared photos of the unions’ actions on the terminal and surrounding infrastructures, pieces of media coverage, videos and written statements from employees, such as open letters, while challenging local & national politicians to take care of the issue by tagging them in our posts.
About three weeks later, the French government finally granted its consent!
KPIs
- 15 days of mobilisation
- 20 updates shared
- 17 high-level politicians engaged through mentions and direct questions, including 7 members of the national government
- +3,500 likes, shares and comments
- +30,000 people reached