Securing media coverage through thought leadership
Founded in Paris in 1988, BMH AVOCATS is an independent, multidisciplinary business law firm.
Our mission was to grow the firm’s brand exposure online (website, blog, LinkedIn…) and in the press, providing various partners with opportunities to share their expertise.
Key targets included specialised magazines from the law industry as well as general business media.
BMH AVOCATS chose Quercus for our previous expertise in conducting PR campaigns in the law industry as well as our language skills (fluent in English, French, and German), allowing us to address the firm’s international network of clients with ease.
KPIs
12 top-tier quotes and articles over a 1-year-period, including:
- Les Echos (leading daily business paper in France)
- Le Monde du Droit / Droit & Patrimoine (law)
- Green Univers / pv magazine (renewables)
LinkedIn followers doubled in a year.