Whisky Is The Limit is a new, independent whisky bottler from Switzerland. Founded by spirits blogger and collector Salim Duriaux-Hogga, WITL is known for its colourful labels and uncommon single malts. Salim asked Quercus to tell his story. First in a few words, as a claim to be printed on the bottles' boxes. Then in the form of a corporate brochure, presenting WITL's approach, offer and portfolio to business partners.
KPIs
"Making bold choices. Breaking new ground. Offering authentic but unconventional whiskies."
A claim summarising the brand's value proposition in a few words
A corporate brochure highlighting WITL's offer and unique approach
A speech adapted to both B2B and B2C targets, in English and French
