WineStreet was founded by two entrepreneurs with different backgrounds. The project: Hosting wine tours and events with a taste of some of the best organic, biodynamic and natural wines around the German Southwest. After a year of existence, this young and sustainable company was looking for a communications expert to support their growth. The first action I took was hosting a design thinking workshop with the two co-founders. The goal was to bring out their ideas, expectations and barriers concerning their project. We used 3 so-called "innovation games": Shape the Tree, Show & Tell and Remember the Future.