The challenge

Growing a young brand's social media channels

The solution

Growth hacking and liaising with influencers


TÉMA is a drinks company based in Southern France and Argentina. The brand produces a cold-brewed, organic yerba mate. TÉMA was launched in the midst of the Coronavirus pandemic. For several months, their only way to sell drinks was their online shop. Quercus assisted TÉMA with growing their Instagram channel through growth hacking and reaching out to influencers.


  • From less than 200 to 1,000 followers in a month (x5)
  • 50+ influencers contacted, from tea enthusiasts with 1K followers to sports lovers with 250K followers
  • An in-depth SEO review and benchmark