The Single Apple Company is a new player in the French spirits industry. The brand kicked off its business through a crowdfunding on Kiss Kiss Bank Bank. To spread the word about both the brand and the ongoing campaign, Quercus partnered with 15 passionate bloggers and micro-influencers who are experts in drinks & spirits. We set up a digital strategy based on Stories and posts at key points of the campaign, while leaving the influencers free rein on the content.