The Single Apple Company
The Single Apple Company

The challenge

Raising awareness about a crowdfunding campaign

The solution

Partnering with micro-influencers from the spirits industry


The Single Apple Company is a new player in the French spirits industry. The brand kicked off its business through a crowdfunding on Kiss Kiss Bank Bank. To spread the word about both the brand and the ongoing campaign, Quercus partnered with 15 passionate bloggers and micro-influencers who are experts in drinks & spirits. We set up a digital strategy based on Stories and posts at key points of the campaign, while leaving the influencers free rein on the content.


  • 20+ Instagram posts
  • 50+ Instagram Stories
  • 70,000 people reached
  • 6,412 € raised through the crowdfunding, exceeding its initial target by over 60%