Poli has been designing, testing and manufacturing sports clothing (cycling, running, rowing, triathlon...) since 1979. The brand stands for years of expertise and know-how, high quality products and innovative design. When Poli decided to enter Germany - one of the largest sports clothing markets - they needed a German native and sports-savvy communications professional. The task: Translating Poli's catalogue and website, adapting it to the German market and culture, while emphasising the brand's values.