Promoting a sports brand in a new market
Adapting all communications materials to the local culture
Poli has been designing, testing and manufacturing sports clothing (cycling, running, rowing, triathlon...) since 1979. The brand stands for years of expertise and know-how, high quality products and innovative design. When Poli decided to enter Germany - one of the largest sports clothing markets - they needed a German native and sports-savvy communications professional. The task: Translating Poli's catalogue and website, adapting it to the German market and culture, while emphasising the brand's values.
140+ product sheets translated from French to German in HTML language
5 catalogues translated and amended using InDesign
Link to the German website
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