Esprit Alambic (formerly Esprit Vins) is a French spirits wholesaler. Its slogan: Revealing unique spirits! Esprit Alambics' main target groups are "cavistes" (small wine & spirits shops), bars and restaurants. When the Coronavirus pandemic hit and the first lockdown was decided in France, we needed to come up with a new way to connect with these audiences. That's when we decided to launch "La Barbe" or "The Beard" by Esprit Alambic, an entertaining and educational newsletter. Each issue includes a few words of introduction by the CEO, the latest product news, some stories from partner distilleries, and more…